Did you know that Betty Boop was the very first fully animated human character to appear in cartoons? Not only was she the first human, but was she was very much 'female'. Her debut in "Dizzy Dishes" on 9th August, 1930 was groundbreaking at the time because until then, the only other animated characters were animals.
It was during the rise of the cinematographic industry (between 1895 and 1920) that animation really came to life, following the invention of the Cinematograph (a camera-projector),in 1895, which was patented by Louis and Auguste Lumiére. Then, in 1914, came Winsor McCay's "Gertie the Dinosaur"which was the first 'key frame' animated female character. Then 14 years later, we saw the introduction of Minnie Mouse who was brought to life in 1928 by Ub Iwerks and Walt Disney.
Since those early days of hand drawing, animation has grown massively. From the beginning of the millennium, 2D and 3D computer animation has risen in popularity and is used by businesses and organisations throughout the world.
Animated Video is a FAST growing way that businesses use to market their brand. It's a way to really stand out. At Evenlode Films and Productions, we use computer animation in much of our work for our clients, specifically for Explainer Videos, Branding, Video Marketing Strategy, Communication and Social Media Strategies, Corporate Events, Conferences... but how do you choose which one is right for you?
EASY GUIDE TO ANIMATION It's easy to get lost in information overload when trying to choose the right animation style for your explainer video or video marketing strategy. With so many different types of animation, here's some ideas to help to navigate through the different animation techniques to help you to find the best solution. - 2D Animation - 2.5D Animation - 3D Animation - Motion Graphics Animation - Whiteboard Animation - Live-Action and Animation - Logo Design and Animation 2D ANIMATION What is 2D Character Animation? Using 2 dimensional space, this animation style gives the illusion of depth and space using a combination of characters and a scenes to evoke emotions to engage an intended audience in the story. Benefits of 2D Character Animation Great for explainer videos which tell a story of a brand, process or product to attract people to their business. It draws on the emotions of the intended audience through setting the scene using a powerful narrative. 3D ANIMATION What is 3D Animation? 3D Animation is a high definition, state of the art animation style used to design an immersive experience for the intended audience. It is designed to take a viewer into a new world using rotating action and zooming into and out of highly visual graphics. Benefits of 3D Animation 3D Animation is used for commercial purposes and is particularly liked by high tech industries and for Architectural Projection-mapping events. It is the most expensive form of animation due to complexity and production times. 2.5D ANIMATION What is 2.5D Animation? 2.5D Animation provides a combination of 2D animation and motion graphics which simulate a 3D environment. It is produced by using layers of animation where scenes appear to be 'cut out' and placed on top of each other to create a feeling of depth. Benefits of 2.5D Animation Used for explainer videos and advertising. The original and engaging graphics provide a unique style for a fraction of the cost of 3D animation, yet offer the audience a 3D experience. MOTION GRAPHICS What is Motion Graphics Motion graphics is a combination of 2D character animation and graphics designed to illustrate the message in a visually engaging way. This style of animation enables the intended audience to synthesise large amounts of data easily as it is exceptionally good at reducing complex information and processes into a manageable form Why Choose Motion Graphics? Motion Graphics is Ideal for the technical and medical industries and used to present complex information, products, services or systems in a simple way. It' s also ideal for LOGO ANIMATION to help your brand to really stand out. WHITEBOARD ANIMATION What is White Board Animation? White board animation uses an impression of a white board where black line graphics appear to be drawn by hand to illustrate concepts and systems. It is designed to have the appearance of a meeting which captures ideas from the group. It is hugely popular in the Health and Public Sectors. Why Choose White Board Animation The most common use of explainer videos used extensively for describing systems and processes. It is a popular choice for the public sector and used to explain new Services and Governance structures. It is great for delivering complex messages in a simple and engaging way. Example of White Board Animation: Explainer video Explainer animation using sketch style graphics which explains the CQC's domains in a simple and graphic style. LIVE ACTION VIDEO AND ANIMATION (Combination) What is Live Action Video and Animation A combination of live action and animation is often used by the commercial world. It uses a combination of video footage, motion graphics and animation which interact with the video to strengthen a message to your audience. Why Choose Live Action and Animation Live action and animation adds a real human element to a video and is very often used for testimonial videos which share a message with the audience; or key messages from thought leaders or organisational leads to providing key messages.
Take a look at Evenlode Animation Video Portfolio here :
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At Evenlode Films and Productions we use 2D and 3D animations, Motion Graphics and Projection Mapping. Animation is used for Explainer Videos, Branding, Video Marketing Strategy, Communication and Social Media Strategies, Corporate Events, Conferences.
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